Be yourself; Everyone else is already taken.
— Oscar Wilde.
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Seven Ways to Use Videos for More Engagement on Instagram
Social media has actually ended up being a very important part of an effective marketing technique. Social media platforms like Facebook, Instagram, Twitter, etc. use a lot of chances for brand names to display their products. These platforms are free to utilize and you can directly engage with a larger audience at once. You do not require to invest a lot of money in developing a marketing method that includes social media videos. No matter whether you have a small or a large service, it’s time that you take social networks marketing seriously.
Based upon data shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from smart phones. Views of branded video content on YouTube has doubled in the last 3 years. Furthermore, Facebook live videos receive 10 times more comments that a routine video. All these stats show that video material remains in need on social media networks. This is due to the fact that millennials link more to videos on social media. Web Marketing Video Council has actually discovered that more than 60 percent of brands are using social networks videos actively for promotions. Therefore, it is extremely likely that your rivals are also leveraging the power of social media video to broaden their consumer base.
Instagram is a very effective social networks platform that enables you to share images and videos online. Techcrunch has been studying Instagram trends considering that its launch. According to their research study, Instagram crossed the limit of 1 billion month-to-month active users in 2018. Additionally, Instagram is presently growing at a rate of 5 percent per quarter, the greatest amongst social networks platforms. Instagram ought to be your first option in showcasing your brand name’s product and services. In this short article, we will take you through some ways to use Instagram videos for engaging more audience.
Brief Commercials
Produce short, valuable videos that represent your brand name. You can showcase your product in a creative method through these videos. The commercial can be inspirational, amusing, or psychological. Instagram currently enables you to share a 60 second video on your timeline. With such short videos, it is easy to get the attention of the target audience. Also, short videos are best to share crisp info about your products. You can share the industrial in Instagram stories, IGTV or in the Instagram timeline.
Product information
Showcase your item’s specs or a ‘product in action’ video to show its capability. Focus only on essential functions to keep the audiences engaged. Keep the video more useful and less detailed. Attention to information is the essential to producing a cool and attractive video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Developing such spontaneous videos draws in a lot of attention.
Do it yourself videos
An effective way to utilize Instagram videos is to produce educational content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the item’s usage. You can likewise produce fixing videos related to any problem that your client might deal with. To the point videos are liked by the target audience as they get appropriate info within a short period of time. By sharing such videos from time to time you can construct a relationship with your existing clients.
Behind the scenes video
Clients have become picky in selecting a product, hence it is very important to develop a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even carry out fast knowing sessions about ideas and techniques associated with your item usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You simply need to be imaginative and clever in capturing the ideal moments for your Instagram video.
Instagram Stories Video
Instagram introduced Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour period. This brief period produces a sense of seriousness and people tend to see the stories as they see one active. You can use stories to promote your organisation as follows:
Sharing short-time offers is a great way to attract individuals to your services and products. You can set up the offer so that it can only be redeemed throughout the story’s life-span. Once individuals get to know about such offers, they will come for more.
Let an influencer take over your Instagram deal with to share a sneak peek of the items and discount offers. A familiar face makes sure to draw in more audience.
Reside on Instagram
The very best function on Instagram is that you can stream live video on it. As soon as you go reside on Instagram, you are at the forefront of your follower’s feed. For this reason, there are high opportunities of your fans engaging with your live stream. They get to see your stream even if they aren’t physically part of the occasion. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your occasion is pre-planned, then you can promote it through e-mails and other social media platforms.
Generate the makers
Offer a personal touch to your stories by presenting your staff members who have produced your services and products. You can get the staff member to share their journey in product development. Also, you can let your employees handle your brand’s Instagram account for a day. They can then share information about their work life and the effort that goes into making the product. The staff members can even conduct a Q&A session for the audience to educate them about the product. Such video sessions produce an emotional connect with the target market and more views to your Instagram account.
Conclusion
If you aren’t integrating the power of Instagram into your digital marketing project, then you are missing out on something big. Instagram’s prospective if exploited properly, can take your products to new heights. There is no ideal way to utilize Instagram video, the methods mentioned above will help you in getting started in doing so. You can even employ social networks management companies that will help you promote your products by producing some remarkable video content.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus you own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
Engagement on Instagram 